Dealing With The Downturn
Now is the time to consider what it costs to attract and close new business. What if you could improve your cost per lead by 680% in 2008? What if doing so would also grow your visibility and give you fewer headaches too?
Sound too good to be true? According to BtoB, thousands of companies just like you are reaping the benefits already and you could be next.
Don't be left out.
News
Enthusiast Web Solutions Wins MAP Presidential Award For 2007
Enthusiast is proud to join the ranks of many esteemed and successful organizations with this honor of a MAP Presidential Award. More »
Dealing With The Downturn: Three Ways To Thrive & Save in 2008
48.5% of companies are shifting resources into online channels. Maybe one reason is the 680% improvement in cost per lead compared to direct mail. More »
Business Week: Say No To Relevance
Remember the last time a policy was more important than the people? How's that workin' for ya? Stick to the long term benefits for people or else. More »
Success Stories
MAP: "For Every $1.00 We Invest We Are Seeing A Return of $4.80"
"They managed every step of the website development process and the outcome exceeded our expectations." More »
ForSight Marketing: "It's helped generate tons of qualified leads..."
I recently implemented a simple web optimization strategy, and it's helped generate tons of qualified leads with little work or effort on my part. Since in-bound links are one of the most important criteria used by Search Engines to rank your web site... More »
"Site Director is Very User Friendly and Makes Updating Information a Cinch."
Thank you Enthusiast team for your dedication, and making my job that much easier! More »
Editorial
Selling with your Web Site
Think of your web site as a sales professional who promotes you 24/7 for virtually no pay. It's so easy and inexpensive to make this happen, that it's simply poor business not to do so. Here are some Site Seller points that will make your website work hard for you, even while you're sleeping. More »
Bottom Up Menus: Using Data To Determine Web Site Navigation
User behavior is the Holy Grail for web site design and navigation. If you can predict what most of your users want, and where they'll look for it, you can do a better job at directing them to fulfill both their goals and yours. More »
The Popularity Contest
The best strategy to optimize your web pages emphasizes the quality of your links, because Google and other search engines want to deliver relevant search results. We'll give you a few good tactics to build link popularity for your campaigns, but first you should give your web site this quick test. More »
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