While Divi has always been a user-friendly theme it has been criticized in the past as slow and “bloated,” causing it to suffer in the rankings for SEO. However, this theme has made major changes and released its latest iteration, Divi 5.0, which boasts impressive speed and even more control over customization abilities for websites overall. But what exactly has been improved and how would using or moving to this help?
Why Speed Matters
First let’s get into why speed even matters in the first place for your website. This is such a huge point of interest for SEO because of two key reasons:
- Users Aren’t Patient. When a user lands on your website you only have a few seconds to grab their attention and convince them to stay and engage with your content. If most of that time is waiting for a page to load then their patient will run out, creating a negative impression and experience.
- Speed Means Efficiency. When a website doesn’t load under 3 seconds for a user, this brings into question whether your site is up-to-date, secure, or working properly at all. Less load time on pages also allows customers to reach their end goal much faster and reduces the odds of them abandoning your site mid task.
How Has Divi Improved on This?
Now that we know a few reasons why speed is so crucial, how has the latest Divi iteration worked to tackle this obstacle with SEO and improve itself? First, Divi 5.0 worked to clean up its internal structure to reduce the amount of code needed for pages to function and load properly. Second, their overall management of how they handle assets such as plugins and the reduction of repetitive and/or redundant code has significantly improved this themes overall performance for SEO. Various sources and Divi users agree that this themes most recent updates and changes within the last year have made this a more recommended theme for those that are looking to help improve their websites SEO performance and overall functionality.
So What’s The Takeaway?
As a web agency we understand more than most how overwhelming it can be to try and figure out how to optimize and “modernize” your website so you don’t get left behind and lost within users’ search results. A faster website can make all the difference with performance and improving SEO ranking, which is why keep an eye on WordPress themes that prioritize these crucial points. Divi has taken community feedback and provided a newer (and faster) version of itself with Divi 5.0, making it a top choice for those seeking to optimize their websites!
Interested in learning more about website optimization or the Divi theme in general? Contact us here at Enthusiast and our team will be happy to dive more into how we can get your website where you want and need it to be.