There are many ways gain trust with users, but a very common way to break that trust is by having an outdated website that no longer fully represents your current branding—or the quality that your brand has built over the years.
And when that happens, you’ll end up losing potential customers every day.
Outdated Imagery Destroys Trust
One clear issue—your old photos scream “unprofessional” when your website shows one or more of the following:
- Products you no longer sell
- Former employees who left years ago
- An outdated version of your logo
- Stock photos that show old technology and feel dated
When the visual side of your website feels neglected, it can cause visitors to believe you don’t care about your business that much. A lack of attention to detail leads users to conclude that your work is careless and may not meet the standards your company promises. Investing in new imagery that demonstrates your quality means customers will invest in your services and build trust.
Brand Evolution Will Create Customer Confusion
Your business is always growing and changing—but your website may be falling behind.
When your messaging, values, and target audience evolve but your website stays frozen in time, you create a disconnect that confuses visitors. Maybe visitors can’t figure out who you serve or what you stand for now. This confusion drives them straight to competitors who present a clear, current brand identity.
This will only lead to lost revenue and missed opportunities for new customers.
Broken Expectations Equal Broken Trust
Here’s what could happen when your brand is misaligned with your current identity:
- Customer sees your polished Social Media ad
- They click on and follow the ad to your outdated website
- The experience doesn’t match their expectations that were established by the ad
- They question your capabilities and legitimacy
- They leave for a competitor
75% of people judge your business credibility based on your website design. When your site doesn’t match your current brand, you fail this crucial first test.
Your Website Is Either an Asset or a Liability
There’s no middle ground. Your website either:
- Reinforces your brand and builds trust, OR
- Confuses visitors and drives them away
If your site doesn’t accurately represent your current business, it’s actively working against you!
Take Action Now
Take a moment to review your website today:
- Do your images reflect your current products and team?
- Do your colors match your current brand guidelines?
- Does your messaging align with how you position yourself today?
Did you answer “no” to any of these questions? If you did, then it might be time for a website redesign to get everything cohesive again!
At Enthusiast we help clients improve their online presence, boost SEO, and work diligently to make sure their branding stands out and matches the quality your business already demonstrates.
Let’s talk so we can make sure your site is an asset for you every day! And don’t forget to come back for Part 6 in our 7-part series on signs it may be time for a website redesign!
