What's The Goal?
This question is so effective at making sure your resources are being put in the right place. Without a good understanding of your destination, it is difficult if not impossible to create a plan to get there. The Enthusiast team is focused on building enthusiasm in your business by first finding out what your objectives are and then helping you get there.
How do you help me meet my goals?
This is a great question. There are many facets to a business and our focus is within Sales & Marketing. All organizations need to get the word out and provide a place for more information for prospective customers and partners. We provide services that help you setup a web site to present your business on the Internet and assist in getting the word out so people actually view the information.
We focus on three areas:
- Discovery
Since your business and industry are unique, we begin by asking questions about your target market, your audience, and your sales process. We see your web site as a virtual salesperson and its personality starts to develop into one who accurately reflects the larger sales team, or organization it is a part of. This may sound complicated but it is actually a very fun part of the process and can often be completed over lunch.
- Execution
This area gives your virtual salesperson a bit of an outfit, a dialect, and a walk that reflect its personality and team. All of the tasks required to create a virtual getup are done in this area so your virtual salesperson can interact with interested visitors. To increase these interested visitors, any marketing or search engine strategies start their work here as well.
The platform that powers our services is called Site Director and is an easy to use software service. More information is available in our latest Release Overview.
- Follow Up
As your virtual salesperson grows, there will be challenging questions and exciting milestones to celebrate. Some unexpected surpises should also be expected along the way and in order to keep your virtual salesperson focused, well trained, and sharp, it is important to check in periodically to see how things are progressing. This also enables your virtual salesperson to grow from adolescence to maturity with fewer bumps and bruises to further separate your team from the competition.
We believe in teamwork.
During the process, we often find that experts in areas such as writing, user interface, and search engine marketing can be very helpful and bring valuable insight as a plan of action is being developed and implemented. To enable this more easily, we have gathered a larger team of highly qualified experts that we can involve when valuable. Each of these Enthusiast Partners has been trained and understands not only what we do but most importantly how we solve client problems with excellent service and responsiveness.