How To Boost Rank: The Power Of The Page Title

Time: 12:30 PM
Date: Thursday, February 28

SUMMARY

This event has already taken place. However, we have archived some vitals learned below.

• Make your title 61-70 characters to avoid having it truncated.
• Front load your title with more specific & relevant keywords - order matters.
• Avoid company name and other duplication unless it has other strategic value (i.e. company name, tag line, etc.)
• Use same keywords in the title, body copy, & description of your page.
• Focus on a single keyword or phrase per page on all except the home page.

Also mentioned in this session was the need to know which keywords should be used in the page title given all the other people also on the web trying to get new buyers. To answer this question, an AudienceDNA Report is a great next step.

OVERVIEW

Most of us use a Search Engine every day. When you type in a few words for a search you are essentially asking a question hoping for relevant results.

When you type a question like "great pizza chicago" at google.com, Google has to decide what to show you next. The page title has a vital role in whether or not it is shown.

However, there are some caveats that need to be followed or the results could be lost or even backfire.

DETAIL

Join web veteran Jon Cline from Enthusiast Web Solutions and Search Marketing Expert Mike Keesling as they take a closer look at the vital page title. Get lunch delivered for free too! See below for details.

In just 30 minutes, you will learn:

• How to improve specific entry pages for more traffic
• How to know what words should and should not be in your title
• How to order keywords for relevance and the best rank

You will also have a chance to ask the experts your specific questions.

LUNCH DELIVERED FOR FREE

Plus, have lunch delivered on-time by Restaurants On The Run, the leader in corporate food delivery! All registrants will get a coupon for a free delivery (a $9.99 value, one-time use) to further help you execute what you learn.

Immediately after registering, you will be forwarded to directions on ordering lunch.

LOCATION

Right from your computer web browser.

COST

No cost to you.

­­ Found in: Digital Lunch & Learn : Search Marketing :