How To Grow Clicks: Using Google Descriptions To Boost Traffic

Time: 12:30 PM
Date: Wednesday, February 13

Summary

This event has already taken place. However, we have included the vitals in the summary below for your benefit.

• Limit your description tag to 90 to 120 characters.
• Maximize ranking results by using similar keyword phrase in the title, description, and body copy.
• Title should be a specific and accurate description of the page's content.
• Title should be ad copy style to improve click through rate.
  
• See what Google or Yahoo sees as your titles by searching with this string but replacing 'enthusiastinc.com' with your own web address: "site:enthusiastinc.com"

The title is the most important aspect of your on-page SEO strategy and should contain the most valuable keywords for each page. To find out what those keywords are, consider an AudienceDNA Report. Delivered in 2 weeks, it will provide the "Top 10" list for you to use in your title, description, and content body on your web site.

 

Overview

I searched Google 11 times today. I bet you searched a few times too. Did you think about why you clicked a specific link and not the others?

One of the reasons was certainly due to the description, or short bit of text that sits right below a link. When these descriptions are done right, the number of people clicking your links goes up. When done wrong, your result link becomes meaningless to users and your competition gets the business.

Google result page showing descriptions

Detail

Join web veteran Jon Cline from Enthusiast Web Solutions and Search Marketing Expert Mike Keesling as they take a closer look at the vital result page description. Get lunch delivered for free too! See below for details.

In just 30 minutes, you will learn:

• How to improve specific entry pages for more traffic
• How to make your result link look more relevant
• How to avoid getting your descriptions cut off

You will also have a chance to ask the experts your specific questions.

Lunch Delivered For Free

Plus, have lunch delivered on-time by Restaurants On The Run, the leader in corporate food delivery! All registrants will get a coupon for a free delivery, a $9.99 value, to further help you execute what you learn.

Immediately after registering, you will be forwarded to directions on ordering lunch.

Location

Right from your computer web browser.

Cost

No cost to you.

­­ Found in: Digital Lunch & Learn : Search Marketing :