Nexen Tire USA
The Client: Nexen Tire USA
The Website: www.nexentireusa.com
The Goal
To improve the company's market share and provide a hub for future marketing efforts.
The Bottom Line
Nexen was looking for a web solution that not only would serve their goal of creating a unique marketing hub, but also one that was flexible, dynamic and easy to update.
Bottom line? The site had to look good, work well, and make it very easy for car owners
to find tires for their cars.
The Landscape
Nexen Tire USA, as part of a larger Korean owned corporation, had several issues that needed to be resolved in order to get the project off the ground including; technological limitations with International users, a lack of a core marketing message and contextualized branding, and competing with other large internal projects.
The Problem
To design and develop a web solution that would not only make it easy for consumers to find information on Nexen tires, but also a solution that would drive traffic and ultimately leads to the website.
The Solution
Enthusiast brought in design & marketing partner Seven Styleguides to create a new brand identity for Nexen Tire USA. Once the branding was in place, the web solution was ready to take shape. The first major challenge was to conceptualize the website as appealing to the end consumer without providing direct retail access to the products.
The site had to both motivate the end user to not only want to purchase Nexen tires, but also seek it out an independent distributor to make the actual purchase. To do this Enthusiast Web Solutions built a custom AJAX powered Interactive Tire Finder and tire browser that allowed searching tires by car make/model, tire size, or product number. Combined with Seven Styleguides progressive design, this feature stands out as a hallmark of the site.
Built and powered by Enthusiast Web Solution?s unique platform, Site Director TM, the new site came fully equipped with Enthusiast?s suite of Search Engine Optimization tools including AutoOptimizeTM and MaximumSEMTM.
The Results
www.nexentireusa.com launched on time and within budget during the first week ofNovember, 2008. Within a few short months, this tool has contributed to an AMAZING increase in business! According to John Aben, Vice President of Marketing and Sales, Nexen Tire USA has enjoyed Q109 as its BIGGEST quarter to date, only midway through March, 2009!!
Nexen has seen an increase qualified distributor leads from virtually none, to an average of 5-10 leads per day! Nexen has also witnessed an increase in user feedback, and receive up to day seventy (70) inquiries per day!!
The Take Away
Thanks to the websites easy-to-use interface, Content Management System, and SEO optimization tools; Nexen Tire USA has seen an 18% increased business in less than 5 months!
