One thing I love about the Enthusiast model is how we are able to interact in creative ways with our clients. Not just once but along the journey as we all grow, mature, and learn. One client of note is a great local city paper out of Culver City, now 100% digital, called The Front Page. I wish my home town had such great coverage on the details of city hall, the school board, and land development activities.

I was graciously invited to begin a column on marketing and Internet related topics. I am happy to say my first article has been posted and I hope you enjoy it. Everyone in business wants their core business to be remembered and stick to their buyers. How this happens can be a mystery but there is a method to the madness. Read on to learn how your ideas can be like “gum on the brain.”

Here is an excerpt:

“All too often, the delegate sent in place of true audience understanding in marketing today is the common platitude.

Please welcome the meticulous “Quality is Job No. 1” to the podium. He is flanked by the energetic “Providing Innovative Solutions” and the plural presence of “Our People Make the Difference.”

Not only can these phrases be wielded by any competitor without malice, they lack the concrete, real life details that make schema connections with your audience. “

I invite you to read “SSKI vs. KISS: Schema and a Smooch for Marketing” for more.

– jc

This entry was posted on Monday, January 21st, 2008 at 1:34 pm and is filed under content publishing, sales, jon cline. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Digg it | Bookmark at del.icio.us