Google, What’s In A Name?
I have a 10 month old son. He is my first and I remember how my wife and I debated over his name.
“The meaning isn’t right!”
“It sounds strange.”
“Its too different!” we would interject about each other’s ideas.
What we didn’t do is take our options and see what search equity, if any, they had.
That is what the WSJ recommends saying you’re “nobody” unless your name Googles well. Well, maybe our lack of diligence in that area paid off as some would say our son is already famous.
- jc
p.s.
Jacob Bear
Having a search-engine-friendly business name is important, but do you really want to be personally Googleable? I’m glad that my website is on the first page (Thanks, Enthusiast!), and equally grateful that my own name is buried under the scientific publications of an Israeli hydrologist with the same name.