I have written about Salesforce.com here before as they are a great model for what is possible with strong innovation and determination. We have used Salesforce.com here at Enthusiast since late 2002 and it has greatly enhanced our communication and our ability to serve clients well.

In addition to using Salesforce.com internally, we enable web site return on investment (ROI) tracking and other abilities by integrating our Site Director platform with Salesforce.com. Take leads directly into Salesforce to improve response time and marketing performance.

I was invited to present on one of their marketing tracks this year at their worldwide conference called Dreamforce. Here are the details:

Session Title:

Your Web Site: The Hub of Marketing

Track:

Marketing I: Building the Funnel

Session Description:

Your Web site shapes how prospects and customers view your business and can be an outstanding lead-generation machine. Join us to learn best practices for layout, content, and navigation that can maximize the leads coming into your business. We’ll show you how to use Web-to-lead forms for a perfect advantage.

Feel free to watch the presentation below and leave a comment.

I am curious what your thoughts are on best practices. Have you found something that brings the leads in like cattle?

Tell us about it.

If you are going to be there, I would love to meet you. Just leave a comment below.

–jc

This entry was posted on Thursday, July 26th, 2007 at 5:23 pm and is filed under general, events, jon cline. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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