I am sure you have just now finished the photo shoots, the interviews, and the limo rides and have a few minutes to celebrate being named Time Magazine’s Person of the Year — certainly that is an inclusive masculine. Time declared the you, who edit the Space Station pages on Wikipedia, you who rouse appetitites with video cooking on YouTube, and you who market your products on the web using Site Director the Person of the Year.

This isn’t the first instance of Time selecting a group of people as in the current collective: you. With “Whisteblowers” and “The American Soldier” also being selected recently, It might seem like those at Time are having trouble making up their mind and resorting to a class rather than a person. Some say their new editor has something to do with it.

Whatever the reason, it is interesting to consider the revolution taking place due to the Internet having grown from a toddler to a small child.

The move from simple innovation to burdensome complexity and back to simple innovation in the current era — nicknamed “web 2.0” — is certainly a welcome step of progress for the average Jane who wants to get her job done, solve problems, and do it all without gloating in acronyms and esoteric syntax.

Maybe the real Person of the Year is really an age-old mantra: “Keep It Simple Stupid”.

What do you think of your new-found fame? Well deserved or convenient?

This entry was posted on Monday, December 18th, 2006 at 3:55 pm and is filed under content publishing, jon cline. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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