Every day when I wake up in the morning I do three things on my laptop before I pack it up and get going for the day. I check the sports scores I might have missed from the night before, I check my e-mail and I look to see what is going on with people I know on MySpace Facebook LinkedIn… You get the picture.
The point is social networking has worked its way seamlessly into the daily life in netizens - so much so that any serious political candidate (and many candidates that are not so serious) now has a MySpace page. This is an interesting social phenomenon and one that is making serious inroads into the business and marketing schemata of many intelligent organizations.
Jack Felsheim, a VP at Ovation Marketing wrote an interesting blog the other day regarding the relationship between social networking and website traffic. The idea is simple, get your website referred to as much as possible on as many sites as possible and you will see an increase in website traffic. Sounds easy enough right? Well with so much competition out there for space in the minds of your target audience, simply being a part of social network sites is not enough. Read the rest of this entry » »
Back in 2001, there was a lot of talk about the “8 Second Rule” as it related to e-commerce and buyer patience.
Earlier this month Akamai, a service that hosts data in multiple locations for better web site performance, published some details about some new research on the subject. The first line states a key finding in simple terms:
Four seconds is the maximum length of time an average online shopper will wait for a Web page to load before potentially abandoning a retail site.
