Enthusiast provides a variety of services in our web solutions. One of them is assisting HR departments increase the measurement and recruiting efficacy through leveraging the web and marketing concepts within the recruiting process.
You are invited to an in-person seminar discussing these issues in Irwindale, California.
Recruiting as Marketing: Three Ways to Reduce Open Positions in an Applicant’s Market
Description:
Growth is the focus of business today. This growth requires capable
team members to serve prospects, customers and partners. But where do
you find them? There is no shortage of options claiming to be your
magic bullet. Monster.com, job fairs, CraigsList, and many others vie
for your attention - and dollars.
In this session you will learn:
- How to speak to relevant employee hot buttons
- How to measure and make the most of your recruiting spend
- What a typical job description should but doesn’t say
- How to differentiate your organization and positions from the other’s vying for the same applicant.
Presenter:
Jon Cline is CEO and Marketing Director for Enthusiast Web Solutions in Los Angeles. Enthusiast helps small business benefit from revolutionary web solutions that are manageable, measurable, and deliver results. Through writing and speaking, Jon helps solve business problems with insight and experience. Enthusiast continues to empower quality organizations such as AFI, Lucas Oil, MAP, and Telecare in addition to others in the education, health care, non-profit, service, and retail industries.
When:
Wednesday, November 28, 2007 11:30 a.m. – 1:30 p.m. Bring your brown-bag lunch
Location:
Irwindale Community Center
16102 Arrow Hwy
Baldwin Park, CA 91706
Click here for a MAP
I like attending or speaking at conferences in person (such as Dreamforce2007) as I am a people person and love to shake hands and meet people. However, webinars provide additional opportunities due to their convenience and flexibility. The costs associated with conferences and transportation can make them out of reach for many businesses so webinars meet a significant need for small business.
In addition to the upcoming webinar mentioned below, I will be hosting a series sponsored by Enthusiast to further help small business take advantage of web marketing strategies and tools.
The next opportunity is a free 1 hour webinar on Oct 2 for Marketing professionals called “The Power of Marketing” with Ron Jobson from Forsight Marketing and I. We will be talking first about how to maximize marketing returns in this challenging business landscape and then more specifically how to leverage the most powerful marketing tool we have, the Internet.
Feel free to post questions that you would like to have answered below prior to the event and be sure to enroll soon as space is limited.
– Jon
***
Every year, small and mid-size businesses spend hundreds of thousands of dollars on marketing and web site solutions. Unfortunately, the majority of companies are throwing money away due to ineffective and outdated marketing! The # 1 challenge facing every company is getting prospects to actually listen to your marketing message…and getting them to take the next step toward your company. By simply changing what you say, how you say it, and measuring the results your marketing can overcome those challenges, thereby generating 2, 3, 4 or even 10x more leads, sales and profit!
Duration: 60 minutes
Fee: No cost to you
View Recorded Webinar.
Download Slides in PDF format.
I have written about Salesforce.com here before as they are a great model for what is possible with strong innovation and determination. We have used Salesforce.com here at Enthusiast since late 2002 and it has greatly enhanced our communication and our ability to serve clients well.
In addition to using Salesforce.com internally, we enable web site return on investment (ROI) tracking and other abilities by integrating our Site Director platform with Salesforce.com. Take leads directly into Salesforce to improve response time and marketing performance.
I was invited to present on one of their marketing tracks this year at their worldwide conference called Dreamforce. Here are the details:
Session Title:
Your Web Site: The Hub of Marketing
Track:
Marketing I: Building the Funnel
Session Description:
Your Web site shapes how prospects and customers view your business and can be an outstanding lead-generation machine. Join us to learn best practices for layout, content, and navigation that can maximize the leads coming into your business. We’ll show you how to use Web-to-lead forms for a perfect advantage.
Feel free to watch the presentation below and leave a comment.
I am curious what your thoughts are on best practices. Have you found something that brings the leads in like cattle?
Tell us about it.
If you are going to be there, I would love to meet you. Just leave a comment below.
–jc
