I have written about Salesforce.com here before as they are a great model for what is possible with strong innovation and determination. We have used Salesforce.com here at Enthusiast since late 2002 and it has greatly enhanced our communication and our ability to serve clients well.

In addition to using Salesforce.com internally, we enable web site return on investment (ROI) tracking and other abilities by integrating our Site Director platform with Salesforce.com. Take leads directly into Salesforce to improve response time and marketing performance.

I was invited to present on one of their marketing tracks this year at their worldwide conference called Dreamforce. Here are the details:

Session Title:

Your Web Site: The Hub of Marketing

Track:

Marketing I: Building the Funnel

Session Description:

Your Web site shapes how prospects and customers view your business and can be an outstanding lead-generation machine. Join us to learn best practices for layout, content, and navigation that can maximize the leads coming into your business. We’ll show you how to use Web-to-lead forms for a perfect advantage.

Feel free to watch the presentation below and leave a comment.

I am curious what your thoughts are on best practices. Have you found something that brings the leads in like cattle?

Tell us about it.

If you are going to be there, I would love to meet you. Just leave a comment below.

–jc

Enthusiast is in the business of helping organizations grow leveraging the Internet. We do this by providing services that make the planning, execution, and measurement of a web solution simple and effective.

One of the ways we help clients and the public is through the information available here on our own web solution. We use this blog and news, editorials, success stories, and other articles to highlight important events, noteworthy solutions, or just areas of opportunity commonly overlooked. Read the rest of this entry » »

One of the major advantages to using ‘on demand’ or software delivered as a service via the Internet rather than buying a CD and installing it on your location machine is the reduced cost of innovation. This is due to the simplicity of delivering our service to you using a web browser. The complexities that exist between multiple browser versions are minimal compared to the myriad of scenarios possible when developing for individual computers.

Last year about this time we released our first formal and large update to Site Director in version 3.2. The Release Overview that described it is here. We are preparing for another large update in version 3.3, details of which will be up shortly, and I wanted to circle back to see what we can learn from last time.

The additional features we plan on adding to the software, also called the Roadmap, are added via client feedback, Internet trends, efficiency improvements, user behavior, and bug fixes. Clients can always send a feature request using the ‘Suggestions’ link inside their Site Director portal.

Thanks for helping us create a more usable and valuable service.

–jc