Jon Cline from Enthusiast to Educate Marketers at Dreamforce 2007

Salesforce.com offers largest learning venue yet for the on-demand business.

September 16, 2007
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Over the last few years, much has changed in the world of software. A shift known by some towards "on demand delivery" and by others as Software-as-a-Service (SaaS) has slowly but steadily taken shape. This trend began with consumer companies like Ebay and Amazon.com and quickly moved toward business with accounting and CRM services from the likes of NetSuite and Salesforce.com respectively. Many companies have entered this innovative and lucrative market, but only a few standouts have been seen so far.

One of these clear market leaders is Salesforce.com. With 35,300 customers as of this writing in 14 languages, Salesforce has done well in creating value, overcoming obstacles, and framing the debate with conventional or boxed software alternatives.

Enthusiast web solutions have complimented Salesforce by providing a web marketing platform to attract and educate visitors and send them directly to Salesforce as Leads. Enthusiast handles the web marketing process, Salesforce handles the sales process.

This year, at the annual Salesforce user and developer conference called Dreamforce, Jon Cline from Enthusiast was asked to talk more on this subject for marketers looking to leverage their web site more centrally in their sales and marketing initiatives.

"Since becoming Salesforce customers in 2003, I have consistently looked for ways to integrate our web marketing and sales process so we can measure performance and be more responsive" says Cline, "I have been very impressed with our ability to interact with Salesforce in creative and flexible ways."

In fact, Enthusiast provides Salesforce integration for its clients for inbound Leads, support tickets, customer surveys, and more using its own on demand software offering called Site Director.

"I was very pleased when Salesforce asked me to talk further on the subject" remarks Jon about the web marketing session at Dreamforce, "as I believe there is great potential for organizations that understand the big picture but also the little things that can make a big difference."

Mr. Cline will be highlighting some of these small but vital aspects on the first afternoon of the Dreamforce conference. Additionally, Kraig from Salesforce's marketing effort and Brett from Google Analytics will also be providing valuable insight into how to measure success in web site behavior and return on investment.

More details follow.

Track: Marketing I - Building The Funnel
Session: Your Website - The Hub Of Marketing
Time: 5:00pm - 6:00pm