Diamond Liners Extends Expertise To The Web

www.diamondliners.com takes on new objectives.

June 27, 2007
Found in: Articles : News : Press Releases :

We are grateful for the opportunity to assist Diamond Liners move their business goals forward with this project. One important aspect mentioned in this release is the importance of the right team for a web marketing project. The Internet has matured and there are many facets to a quality web solution that cannot be handled by a single individual or even a single company. Experts in creative design, information architecture, copy writing, e-commerce, and search engine marketing were all brought together and managed by Enthusiast within this project so Diamond Liners can maximize their marketing investment. More information on this project and how we might assist you is available here.

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FOR IMMEDIATE RELEASE


CONTACT:
Danette Bender
Diamond Liners, Inc.
562-781-1045

Diamond Liners, Inc. Announces New Website Launch;Revamped Site Features Comprehensive Technical Support & Equipment Sales

Santa Fe Springs, CA – June 27, 2007 – Diamond Liners, Inc., a leader in the spray on pickup truck bed liners industry and chemical application spray experts, launched their new website, www.diamondliners.com on June 27, 2007.

The newly renovated site features a technical library, Graco part numbers, schematics and manuals, e-commerce, application photos and information about the 17 year old company for new and existing customers including contractors and OEMs. The site's e-commerce aspect allows customers more flexibility and options when it comes to purchasing manufacturing equipment, foam insulation spray, parts, safety, testing equipment and more.

The objective of the website overhaul, according to company owners John and Danette Bender, is to cement Diamond Liner’s reputation as technical experts – in person, via telephone and now on the web. The company's website is a nearly 8 month culmination of efforts by a team of creative professionals assembled by Enthusiast, Inc., a web marketing firm in Monrovia, CA.

"What attracted us was the personal interaction from the start, their ability to understand what our vendors and customers needed from our new website and the unique talents and innovation of the entire team Enthusiast put together," Danette Bender said.

Christine Whitmarsh and her writing firm Christine, Ink contributed all the copywriting and content editing for the website. Twin Engine Creative's Jonathan Gesinger was responsible for bringing together the elements that have, in his opinion, made Diamond Liners a success – great customer service, cutting edge products and a forward thinking business model. Paul Ekstrand of Enthusiast said that his company's goal was to create a content friendly site that clients and prospects could navigate easily, while taking advantage of keyword analysis for search engine optimization.

Diamond Liner's new manufacturing oriented website is an online representation of what the company is best known for: technical knowledge and expertise, tech. support for industrial coating applicators, customer service, and a complete offering of Polyurea, polyurethane foam parts and equipment and spray polyurethane rigs for sale.

"Our goal is to be on the cutting edge of internet technology in our industry and our new website is an innovative method of continuing to offer the same hands-on expertise, sales and support that we pride ourselves on offering to our customers," said John Bender.

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www.diamondliners.com

Web version: http://www.prweb.com/releases/2007/06/prweb536278.htm