As part of MAP's new marketing strategy, our goal was to create a web site that enhanced our brand, created new business opportunities and added value to our extensive alumni network. We also wanted a web site that was extremely easy to update so we could provide fresh, current material to our visitors in a professionally designed format.

Enter Enthusiast:

They managed every step of the website development process and the outcome exceeded our expectations. The Site Director software made it easy to add new content and it was easy to learn. Enthusiast brought in valued partners for design and writing and these partners delivered quality work that was on-time and on-budget. The entire process was transparent for me.

I now have website where I can manage the content without IT support. I make changes on the fly in a matter of minutes without affecting the superior design of the site. Our website traffic is increasing and I have dynamic reporting at my fingertips that gives me all the important site visitor information I need.

Results have been outstanding. We have experienced a 34% increase in unique visitors while our page views have increased 40%. Search engine referrals have increased 560%. The bottom line is that for every $1.00 we invest we are seeing a return of $4.80.

I thank the entire Enthusiast team for first understanding our goals and then developing and executing a plan to achieve those goals.

John Manning
Director of Marketing
Management Action Programs, Inc.

Hear Randy Halle, Chairman & Lee Froschheiser, CEO, talk about their experience.