Press Release: Creative Synergy Makes An Impact

MAP unveils updated web site focused on sales and lead generation.

September 27, 2006
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SHERMAN OAKS, CA September 28, 2006 – At the start of business on Friday September 9, after nearly one year of planning, Management Action Programs (MAP) launched their new web site: www.mapconsulting.com. "We wanted to create a dynamic web site that is a resource of value added information for our existing clients as well as prospective new ones," said John Manning, Director of Marketing for MAP. "We felt it was important to communicate the core strengths of our organization: pride in the MAP heritage, people and products. We also wanted to promote our new book Vital Factors - The Secret To Transforming Your Business And Your Life (November 2006)." Of the ultimate project outcome, Manning says, "Early feedback from the site has been overwhelmingly positive"

To develop the new web site MAP engaged Enthusiast, a web solutions company located near Los Angeles, CA. In a way, the project was born in 2005 when the Enthusiast principals attended a MAP Management Training Workshop. They quickly applied the MAP principles to their business and worked closely with MAP to develop specific and measurable goals for the new web site. Enthusiast CEO Jon Cline said, "I was excited about the opportunity to work with MAP and better align their web site with their business."

By leveraging Site Director, a suite of software tools delivered as an on-demand service, the right people were able to be involved at the right time to help meet the project's demanding schedule. Providing greater information on the MAP team, client success stories, and Vital Factors was a snap as Site Director already had the tools needed for the job. This drastically reduced the time and cost of creating a new web site that reflected and supported the MAP brand, in addition to enhancing search engine results and usability.

In return, Manning said, "We trusted Enthusiast and admired their energy. The fact that they had completed the MAP Workshop also brought increased quality assurance to the project. Having a partner who was certified in the MAP System and spoke our language gave them the extra edge."

Enthusiast brought two of their creative partners onboard to handle the formidable graphic, web design and copywriting elements of the project. The copywriting was done by Christine, Ink., a full service writing firm.

"Christine picked up our mission and values really quickly and translated that into the writing. Her company added value to the project as a source of ideas, by learning our business model early on and by doing their homework," Manning said.

Nicolette Wales Design was selected for the critical web site and graphic design portion of the project. "Nicolette was responsible for developing a design concept that reflected MAP's brand and would communicate well to MAP clients and prospects," Cline said.

The client felt that this mission was accomplished.

"Nicolette's work was nothing short of brilliant," Manning said. "She developed a design that eloquently and accurately reflects the MAP brand. She also exceeded our expectations by developing a layout that makes it easy for the site visitor to quickly find the information they need."

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The new web site www.mapconsulting.com spotlights the following features: a current schedule of national events and workshops, information about the workshops, consulting services and on-site programs. Site visitors will also find detailed information about MAP's upcoming book Vital Factors: The Secret to Transforming your Business and your Life, which details personal success stories of clients who have used the MAP system to achieve their goals in business and in life. For more information on MAP or any of the companies involved in the web site project, please contact John Manning, at 949-608-0339.

Enthusiast is an innovative web site solutions company located near Los Angeles. Enthusiast specializes in creating goal-oriented web solutions to help organizations avoid many of the common pitfalls of web marketing. Enthusiast offers a free web marketing assessment for small to medium size organizations. For more information, please contact Jon Cline at 866-242-4748. The Enthusiast web site is located at www.whatsthegoal.com.