Site Director: The On-Demand Web Marketing Platform

Accelerate success by taking the driver seat - on-demand.

February 29, 2008
Found in: Articles : Services :

What's a "Platform?"

A platform can be defined as a set of frameworks, technology, and capabilities which act as a foundation for building services that solve real world problems.

The benefits of an on-demand platform is how cost effective it is to get started. There’s no hardware, software, or related infrastructure to purchase and maintain. Instead, a client uses only the services they need for a subscription fee - an efficient pay-as-you-go approach.

This cost benefit only increases over time as all infrastructure and related maintenance -- such as upgrading or replacing a server -- are taken care of as part of your subscription.

You get to focus on your core business and know that everything else is also being handled

The Site Director Platform

Since 1999, Site Director has been growing and evolving to help organizations solve the age old problem of business development -- getting new customers. Renowned business leader Peter Drucker gives one very compelling reason.

"Because the purpose of business is to create a customer, the business enterprise has two -- and only two -- basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business."

A platform enables this innovation to focus on the products and services you deliver, rather than the prerequisite step of setting up the ability to communicate this innovation to your target market. This means you can overcome the most complicated part of the web marketing process.

Before now, communicating new innovations involved members of your IT or technical team who had to work their magic (hopefully in a timely and accurate manner) to make it visible to the world on the Internet.

Innovation --> Infrastructure --> Impact

Now the platform enables companies to go directly from innovation to realizing impact by removing the need for the infrastructure process. Marketers and others can now communicate the information directly to potential buyers without working about infrastructure.

Innovation --> Impact

Additionally, in the old model infrastructure would become outdated quickly with no strategy or plan for innovation. Since technology will always fail eventually, this led to painful events that forced instances of innovation to remedy. Site Director has a plan for innovation, called a 'Road Map', that our clients can affect through feature requests. This insures Site Director continues to grow and evolve as our clients' needs and the Internet require.

Highlights

• Open Standards
  Site Director uses open standards behind the scenes. This assures you that the industry standard and best available technologies are in place. If you want to integrate with
  
• Security
  Site Director is only accessible by permission based login. These permissions can be managed by the client.
• Upgrade Protection
  Simplify your life by leaving the upgrades to us. Get heard by sending in suggestions on features that benefit you.
• Easy To Use
  Having a feature and using the feature are not a given. Many standalone and open source applications have numerous features with very low utilization. This is a challenge to the non-technical user who must wade through unused items to find what's relevant. Site Director solves this by emphasizing relevant features with real benefits and elegant and simple design
• Built For Growth
  Site Director enables business and organizations to grow and that brings more traffic, content, and team members. From simple workflow for your growing team to serving millions of web site visitors, Site Director is the platform of choice.

What Can I Do With Site Director?

The bottom line is you can grow your business and save money by more effectively reaching prospects over the Internet. You can see short descriptions of all the services built on Site Director with some visual examples using the link below.

http://www.enthusiastinc.com/sitedirector