The Popularity Contest

The best strategy to optimize your web pages emphasizes the quality of your links, because Google and other search engines want to deliver relevant search results. We'll give you a few good tactics to build link popularity for your campaigns, but first you should give your web site this quick test. read more

Save Your Web Pages from Google's Dreaded Supplemental Index

When Google deems your page "unworthy" of being a part of their search engine's results, they put it in the supplemental index. At the very least, that's worse than putting your star players in the penalty box for most of the game! So how do you avoid this catastrophe? read more

Beware Of "Get Results Quick" Schemes With Search Engines

When it comes to getting web searchers to your web site, chasing the algorithm should be avoided. read more

What Makes Good Writing?

Enthusiast recently had the opportunity to sit down with industry writing expert Christine Whitmarsh of Christine, Ink. Here is what Christine had to say about writing in another language. Well, not another language like Hebrew but a language other than the industry-speak so common in business today. read more