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Selling with your Web Site

Think of your web site as a sales professional who promotes you 24/7 for virtually no pay. It's so easy and inexpensive to make this happen, that it's simply poor business not to do so. Here are some Site Seller points that will make your website work hard for you, even while you're sleeping. read more

Found in Web Site Marketing & Strategy

The Popularity Contest

The best strategy to optimize your web pages emphasizes the quality of your links, because Google and other search engines want to deliver relevant search results. We'll give you a few good tactics to build link popularity for your campaigns, but first you should give your web site this quick test. read more

Found in Search Engine Optimization

Save Your Web Pages from Google's Dreaded Supplemental Index

When Google deems your page "unworthy" of being a part of their search engine's results, they put it in the supplemental index. At the very least, that's worse than putting your star players in the penalty box for most of the game! So how do you avoid this catastrophe? read more

Found in Search Engine Marketing

A Large Net, Butterflies, And Reducing Cost Per Lead

Once you've got the tools in place to attract free or low-cost leads, you can build a base of interested prospects while still holding on to more of the revenue generated by your web site. read more

Found in Web Site Marketing & Strategy

Five Principles of Web Analytics: Know & Sow For Profits

80% of your productivity comes from 20% of your efforts. The secret is understanding the lucrative 20%. By mastering the five principles we've described here, you'll have a framework that will make the job a lot easier. read more

Found in Web Site Marketing & Strategy

7 Tips To Generate More Leads, Sales & Profit From Your Web Site

7 easy-to-implement marketing tips that will help you turn web site visitors into paying customers. read more

Found in Web Site Marketing & Strategy

Maximize The Message: Adding Online Video To Your Marketing Mix

A study conducted by DoubleClick found that visitors are five times more likely to click on an online video ad than an ad without video. And there are many other ways to use online video to promote your company. This is why big companies such as Cisco and GM are already into it. In fact, the amount of money spent for online video is expected to triple in the next three years. Are you ready to be a part of this new technology? read more

Found in Web Site Marketing & Strategy

A Common Question: What Makes Good Copy Writing?

If you’re interested in writing content for your web site, it’s probably to boost your search engine rankings or to generating leads and sales. You don’t have to write like Shakespeare or Hemingway. (do you even know anyone who would stop to read Shakespeare in the middle of shopping or searching for something online?) read more

Found in Web Site Marketing & Strategy

Getting Visitors To Your Web Site Is Only Half The Battle

Learn how to convert exponentially more web site visitors into actual customers! It's easier than you think... read more

Found in Web Site Marketing & Strategy

Beware Of "Get Results Quick" Schemes With Search Engines

When it comes to getting web searchers to your web site, chasing the algorithm should be avoided. read more

Found in Search Engine Marketing

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