Dealing With The Downturn: Three Ways To Thrive & Save in 2008

48.5% of companies are shifting resources into online channels. Maybe one reason is the 680% improvement in cost per lead compared to direct mail. read more

Business Week: Say No To Relevance

Remember the last time a policy was more important than the people? How's that workin' for ya? Stick to the long term benefits for people or else. read more

Edwards Mac n' Cheese vs. Clinton Potatoes: Savory Email Marketing Trend Hits The Holidays

Everyone knows campaigns are in the business of raising money and promoting their candidates. But just asking for the money is only motivating to a very small and zealous minority, many of which donate without receiving campaign notes. read more

Do You Dominate In Google?

With the number of searches per day increasing, and the number of web sites on the internet growing, continuing to do little or nothing to get your company web site included could be perilous. Some estimate as many as 85% of web surfers paddle out to their first wave using a search engine. Included in even half of these users are potential buyers that could take your revenues skyward. read more

Improve Buyer Experience With Better Communication

"GfK Roper Consulting recently conducted a survey of consumers to see how they make their purchasing decisions. Eighty-three percent (83%) cited past experience with a brand as the most important factor in their purchase decision" read more

Quality & Performance Drive Mobile Electronics Boom Toward $10 Billion

"The demand for Mobile Electronics is growing and trusted product information is vital to bring these sales home." read more