The Anatomy of a Website
The best websites are planned to succeed
This question is so effective at making sure your resources are being put in the right place. Without a good understanding of your destination, it is difficult if not impossible to create a plan to get there. The Enthusiast team is focused on building enthusiasm in your business by first finding out what your objectives are and then helping you get there.
We often find that experts in areas such as writing, user interface, and search engine marketing can be very helpful and bring valuable insight as a plan of action is being developed and implemented. To enable this more easily, we have gathered a larger team of highly qualified experts that we can involve when valuable. Each of these Enthusiast Partners has been trained and understands not only what we do but most importantly how we solve client problems with excellent service and responsiveness.
Strategy & Research
Since your business and industry are unique, we begin by asking questions about your target market, your audience, and your sales process. We see your website as a virtual salesperson and its personality starts to develop into one who accurately reflects the larger sales team, or organization it is a part of. This may sound complicated but it is actually a very fun part of the process and can often be completed over lunch.
Design & Usability
Your website is your most important marketing vehicle (virtual salesperson), whether you are ready to admit it or not. The design (look and feel) along with your website's navigation will help determine within seconds whether or not visitors to your website will see your companies online brand in a positive or negative light. We will make sure it is positive with our talented design staff who understand not only design on a high level but also usability.
Your website should be as beautifully functional as it is aesthetically. Because we not only value the visual experience, as well as the user experience, we will develop a website tailored to meet your sales and marketing goals with the most efficient code possible. What this means is the proper coding of your website to make it load quickly, navigated easily, and seen appropriately by the search engines as they spider your sites content.
Content Management (CMS) & SEO
Content is King ont the Internet. Always has, always will be. The search engines (Google, Bing, Yahoo, etc.) change more than daily to find the sites with the best content to make their results as valuable as posssible. We will help you with a content strategy that will pay off for years to come as well as give you a very easy to use content managent system (CMS) that enables you and your team (not your IT staff!) to add, change, and modify custom content on your website in seconds.
As your virtual salesperson (your website) grows, there will be challenging questions and exciting milestones to celebrate. Some unexpected surpises should also be expected along the way and in order to keep your virtual salesperson focused, well trained, and sharp, it is important to check in periodically to see how things are progressing. This also enables your virtual salesperson to grow from adolescence to maturity with fewer bumps and bruises to further separate your team from the competition.